Branding Your Company

Branding Your Company In Tampa FloridaBranding Your Company

Some marketing experts’ say you have to have a great logo with specific colors, others say it’s a great concept.  It can be either or both.  It is one thing to have a company and another to become a brand.  When I ran multiple restaurants, unlike what you might think, my goal was not to be the best.  No, my goal was to be top- of-mind.  If I could get one of my restaurants to be one of the restaurants that you considered, then it would be a successful restaurant.  This took time, required strategic planning and consistency.  One thing is for sure, branding your company correctly is worth every penny.

Iconic Company Branding

When you want a soda, you say Coke.  Their logo says it all.  When you want a copy from the copy machine you say Xerox but few people know what their logo looks like.  When you think of a kid’s meal, you probably think Happy Meal.  That brand is so strong that when people drive into other burger joints they always ask for a Happy Meal for their kids even though McDonalds is the only place you can get a “Happy Meal”.  That’s branding your company at its finest.  So, how do you accomplish that? 

Keys to Branding Your Company


Everyone wants results today but somethings just take time.  Likewise, building a solid brand doesn’t happen overnight.  It takes time to develop, time to market and time to make it stick in peoples mind.  Like planting a seedling tree, developing the right environment is important.

Brand Development 

If your brand was a person, who would it be like?  How does it behave?  What does it do?  What is its mission?  Will your brand need to change over time?  Developing a brand is like building a house.  Branding your company is no different.  Your company brand should distinguish you from your competition.  It needs a solid foundation, a reason for being so to speak.  Most importantly, the pieces must be put together correctly.

Commitment & Consistency

Your brand needs to become the company mindset and included in everything you do.  It should be seen in your products, your attitude and the way you carry out your business.  It should be found in every email, every letter, every invoice, every expert article and throughout your website.  Positively branding your company should be the reason you do what you do.

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Writing a Good Article

The importance Of Writing A Good Article:

Writing a good article to help promote your website can not be over-stated.  Below is an article that I wrote in 2004 and that is still circulating on the web, many years later.  I can’t tell you how many leads this one article has generated and continues to generate.  If you can write articles about your company, we can help you place them so that they will generate leads and increase your SEO.  If you are not a writer, we can help you there also.  Contact us for further info.

How To Jump Start ANY Business

Typically it is said that when you open up a new venture, it takes fro 2 to 5 years of steady growth before you can call it a success. All things considered, this is true and because it is true, it is all the more important to do everything correctly, right from the start! So here are 7 guidelines on engagement for every business entrepreneur.


It is a different world out there and worldwide access can increase your sales dramatically. It’s just like fishing. If you are on a lake with 100 fishermen and only 10 fish in the lake, odds are slim you are going to get anything unless you have the perfect spot and the perfect bait. However, if you are on the same lake with the same number of fishermen and there are 10,000 fish. The odds are you will have a great day out on the water. That’s exactly what a web presence does for you. It allows more fish to check out your bait! OK, enough with the fish! Getting hits on your site is another topic.


One thing about building a web site, they all start at the bottom. Where they go from there is a matter of money, tenacity and hard work. If you have the funds you can do pay-per-click. A good place to start is

Other than that, if you want to manage your own site, the right keywords, manual site submission and tweaking will become a way of life. Getting the know-how will also become a way of life. There are a lot of e-zines available to help you out. One of my favorites is


Naturally word of mouth is by far the best and eventually, no matter how big your audience, the truth about your company will spread far and wide.

In the mean time, if you are doing business locally, business cards, fliers, mailers and door hangers are very effective parts of your marketing arsenal, especially, if you are in a localized business such as the Real Estate or Mortgage Business. As a rule of thumb, for every 100 you send or give out, a 2 % return is considered standard. None of these techniques by them selves are worth very much nor will they bring you a stream of business but used in tandem and with consistency, the business will continue to build. You should also keep in mind that some of these applications work better for certain business’ then they do for others but generally speaking; you can judge your effectiveness by the 2% rule benchmark.

a. Business Cards:

One should make it a personal habit to hand out a minimum of 20 business cards per day. It doesn’t matter if you gave them one the last time you visited. When you send out your monthly bills both personal and business, drop a card in the envelope. When you eat out at a restaurant, leave a good tip and a card for the server. If you hand out 100 in a day, you can consider yourself done for the week. Good steady habits will help you win in the end!

b. Fliers:

We have all seen them on telephone poles, car windows and trees. They have their place depending on your type of business. They are mildly effective and very business specific for example, home based, weight loss, etc.

c. Mailers:

If your budget allows, mailers can reach a larger area and you have the ability to pinpoint your target audience by zip code, income level, recent car buyers, recent mortgages, new home owners, etc.

I have tried different types of mailers including form letters, postcards, special delivery looking letters and even tube type mailers. Unless you target a very specific need such as wheel chair sales to wheel chair users, 2% is the rule.

d. Door Hangers:

Pizza places all over the U.S. do it everyday. They wouldn’t be doing them week after week if it did not work. I found this to be an effective tool for almost any localized business.

e. Local Throw Away Paper:

Every town has them and they are typically very affordable for reaching thousands of people. You can choose which zip codes you would like your ad to appear in. Different zip codes typically have different income levels so the response you may get from one zip code may be totally different in another. You will have to play around with a few before you find out which one clicks. A good way to reach perspective prospects but like fliers and door hangers, they are usually work better for some business than others.


P.T. Barnum once said “50% of all my advertising is useless, if only I could figure out which 50%”. The next section is on toll-free numbers but I found a great use for them other than voicemail. Whenever I run a marketing campaign every piece of advertising I use has a different extension number. By simply putting my 800 number along with a different extension number, I can track which ads are effective and pulling in leads. I have used various 800 services, the best for this purpose is by far FreedomVoiceMail at


I recommend a voice mail service for any business that is serious about becoming a success. Why spend all your time advertising and planning only to miss the call when it comes in. If you do not answer, someone else will reap the benefit of all your hard spent marketing time and advertising money. When you have an 800 or Toll-Free voicemail number, you will never miss a call and the general public is more likely to perceive you as a legitimate company. The least expensive way I have come across is a service called Freedom Voice Mail, They have different systems available on a monthly basis and there are no long term contracts. Each system includes your own unique toll-free number. If you already have a toll free number, you can transfer it to their system or you can get yourself a vanity number such as, 1 800 Buy-This.


Sending out a Press Release to various newspapers in the areas you do business in can be a big fast boost to your company! The key to writing a press release is to keep it short and to the point while adding enough pertinent information where the newspaper can re-print snippets of your information. Almost every word program available today has a template press release included in their programs. Still feel a little shaky; there is a lot of information available on the net. Type in writing press releases and you will be in press release heaven.


Submitting articles on line are probably the best things you can do to increase your rankings in the search engines and give your business authenticity.

There are plenty of submission sites available. Go to any search engine and type in article submission being specific to your field such as real estate article submission.  That’s what I did with this article. It was originally published in 2004 and cn still be found online, 10-years after.


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Hanging with Dennison Strong at Starbucks

Hanging at Starbucks with Dennison Strong

…. Spent the early morning hanging with Dennison Strong at Starbucks helping him to get his new website up and running.  It’s gonna be awesome!


Good Company, Good Coffee, Hard to beat…

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